This is the story of a kid from Declo, Idaho who parlayed a few "bum" lambs into one of the largest privately held companies in America. J.R. Simplot is one of the last of the classic Horatio Alger success stories - a man who spent seventy-five years building an international empire.

Biographies, Businessmen, Businessmen United States Biography, Food industry and trade, Food industry and trade United States History, History, Hommes d'affaires États-Unis Biographies, J.R. Simplot Company, J.R. Simplot Company History, Simplot, J. R. 1909-2008, United States

Preface Antecedents The westward migration Roots The break ... the making of a venture capitalist Certified seed Courtship and marriage The 1940s: war and growth The postwar period: redefining the market The 1950s: expansion The Simplot family Passing the reins: growth in the '70s and '80s From the heights Sands at ninety Afterword